While the digital media revolution is openly called "new media," few dare classify print newspapers as "old." Newspapers were the first of the traditional media to embrace the Internet and develop newspaper Web sites. Magazines, radio and TV stations later followed suit, establishing an old media presence on the new media platform. However, if we can get the news free or pay less online, why should we pay more for the print ones? The answer is found on the following research papers.
Paper one:
The Death of Print? The Challenges and opportunities facing the print media on the web[1] by Kimmo Lunden , Reuters Institute Fellowship Paper, University of Oxford, 2009.
The author shows that ‘things will never be the way they were, so get over it. Move on, discover and embrace new ways of operating and new opportunities to prosper and grow.’[1]. The print products is moving and developing, when fulfilling its customers’ needs, it has to listen to them, tempt them and give them a chance to be active commentators and even provider of the contend both in print and online. However newspapers are created to alter with the time and society that they reflect and mirror, some of them will go online only, which has already happened.
Paper two:
The Future of Print Media is in the Net [2]by a journalist and lecture named Thomas Mrazek published on 3rd of September 2007 on eurotopics.net
He shows that ‘ in the media world: online is overtaking print’[2] online first is getting more and more popular, all news is to be published on the web first. Such as the Sky news courage audience to post their mobile phone recode emergence issue online.
My opinion is the rapid decrease of print media will heavily impact our society, ‘When radio broadcasts first began in the 1920s, people soon began to warn of the death of print. Radio could bring the news to listeners far more quickly than could the local newspaper, although usually that news was simply the reading of yesterday's newspaper. Television was next, and again the talk was of it replacing print’. [3] In fact, these two electronic media spawned a large number of print cousins covering the TV and radio industries. The Internet has had the same effect, with dozens of print publications created to cover the industry. As it has for the past century, print will survive this latest technology challenge-the Internet.
Also, Magazine and newspaper buyers have been trained to expect lower prices for digital editions. ‘The New Yorker costs $35.88 per year on the Kindle, compared with $39.95 for a print subscription and $234.53 on newsstands. The $0.75 price tag on the Kindle version of the Sunday New York Times, whose newsstand version costs $5 or more, gives me a larcenous thrill every weekend.’[4].
Reference
[1]The Death of Print? The Challenges and opportunities facing the print media on the web by Kimmo Lunden , Reuters Institute Fellowship Paper, University of Oxford, 2009. Available at: www.hssaatio.fi/
[2] The Future of Print Media is in the Net Thomas Mrazek published on 3rd of September 2007 on eurotopics.net. available at : www.eurotopics.net
[3]Online VS. Offline Media, Web/Online newspaper VS print News: who will win? By Amarendra Bhushan for CEOWORLD Magazine , 6th February 2009 . available at: www.ceoworld.biz
[4] Going out of Print, by Wade Roush published on Technology Review MAY/JUNE 2010, available at: www.technologyreview.com
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