There are many things that people do not want to talk about, contraception is one of them. many people may think this is not appropriate topic that should talk about in public, however In Ireland, the age of sexual consent for both sexes is 17 years of age, so promotes safe sex is necessary.
Durex, as one of the biggest condom company is making this discomfort topic to an interest and appropiate ads. The following durex ad is my favorite one that could be watched by anybody. ( anybody i mean it could watched by the people under18 as well, because some of the ads still focus on the adult that content very sexual informations.)
it isa very simple design that only shows how much is cost of the pack of Durex and the price of a baby cot. Give the audience a think that unprotected sex could 'make' a baby and it is a very expensive to raise a child. powerful, strong, simple, and directly point out the meaning of the product want to presented.
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